Independent brand champion: Soda fanatic John Nese

John Nese is a soda pop fanatic. In his store Galco's Soda Pop Stop he sells over 500 different brands or soda. Independent brands from all around the world. He is passionate about soda but more than that he is passionate about championing the unsung small businesses who would otherwise be put out of business by the power and size of the giants of the industry.
He sells cola of all flavours, root beer, floral sodas, even a cucumber soda. He despises the way soda is made these days, with high fructose corn syrup instead of natural cane sugar. He champions glass bottles because they hold the carbonation better than plastic bottles.

Watch this great interview with him:



This is a man who cuts through most of the marketing noise that superbrands make and looks through to the quality and authenticity of a brand. At the heart of the brands he loves is a good quality product that doesn't need dressing up. Brands need to listen to people like Nese more, his enthusiasm and passion for his trade are a better endorsement of a product than any advertising campaign could ever be.