Paul McCrudden, from my old employer Imagination, has started to invoice brands that he has interacted with for his time as a customer. A really interesting idea, the concept that we as regular, long term customers are of great value.
He has received payment from the the founder of Pret A Manger already for £62.
Read the full article on Paul's blog:
http://www.paulmccrudden.com/sixweeks.htm
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